Better known as “The Fam” to those actually involved in the operations. “The Cartel” is what the authorities call the group made up of Ethcobar's most loyal dealers, guards, and relatives. Every Ethcobar holder is family, and every queso lover is cherished. If you hold any Ethcobar at all, then know that Ethcobar considers you family. Ethcobar is known for taking very good care of his men and everyone in his family. Despite his hunger for wealth and luxury, one thing remains sacred: his devotion to his family. It is the one thing that inspires him as much as his pursuit of riches. Every decision he makes is for them—to lift them from the life of poverty they were born into and give them the future they deserve.